NetInformer

Mobile marketing solutions that connect, interact and engage

Carrabba’s Italian Grill

Challenge

Carrabba’s wanted to generate new interest and grow sales.

Solution

Carrabba’s mobile coupon campaign began with customers texting AMICI to Carrabba’s short code. Customers received a mobile coupon and an invitation to opt-in for future deals. Those who opted-in received trackable coupons for specific dining deals. Carrabba’s achieved a 68% redemption rate on their mobile offers (compared to the 20% industry average), generated new interest, grew sales, and generated repeat business.

Stop In Food Stores

Challenge

Stop In Convenience Stores wanted to increase in-store traffic and grow sales.

Solution

Stop In’s mobile text-to-win campaign, powered by NetInformer, began with customers texting STOPIN to the stores’ short code to be entered for a chance to win a $50 gas card, and to be opted-in for future promos. This resulted in a database of over 1,600 customers. By providing mobile-only offers, Stop In has seen in-store traffic and sales increase significantly in just five months, and plans on running a “Free Gas for a Year” mobile campaign so that high-profile vendors can participate in the offers.

Ohio State Fair

Challenge

The Ohio State Fair wanted to increase attendance and coupon redemption rates.

Solution

In 2010 the Ohio State Fair launched a mobile campaign, powered by NetInformer, which allowed participants to text FAIR to the Fair's short code so they could receive admission discount coupons and event updates. NetInformer also provided an app that allows fairgoers to find their favorite food booths via mobile phone. The Ohio State Fair noted a 5% year-over-year increase in attendance, and mobile coupon redemption rates of 44%.

Smoothie King

Challenge

Smoothie King wanted a new way to capture customers, generate repeat business, and increase coupon redemption rates.

Solution

Using NetInformer’s SMS instant coupon system, Smoothie King was able to mobilize their “Freeloader Fridays” signature promotion. By texting a special keyword to a specified short code, customers could receive instant coupons, and opt-in for future deals. Results exceeded Smoothie King's expectations. The return on investment for each mobile coupon sent ranged between 15-20% on average, and was as high as 35% at some locations.

Shoe Station

Challenge

Shoe Station wanted to generate new revenue.

Solution

Shoe Station integrated NetInformer's SMS and mobile coupon marketing services with their traditional media and as a result, they grew a database of over 16,000 text-marketing customers for mobile coupon distribution. With trackable mobile coupons, they saw redemptions resulting in $3,500 per week in new revenues.

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What is SMS Marketing?

Short messaging service (SMS) is the process of sending text messages to mobile phones. When solicited marketing materials are sent to customers’ mobile phones via text messages, it’s called SMS mobile marketing. These marketing materials can describe new products, offer discounts, provide event information, and promote contests.

Why use SMS Marketing?

From the customer’s perspective, SMS marketing is an easier way to follow their favorite brand. From the business’s perspective, the benefits are:

Grow new customer base
Increase brand awareness
Connect directly with customers
Improve loyalty and retention
Increase campaign response rates

Who is NetInformer?

NetInformer is a leader in mobile marketing with the strategic and creative knowhow to develop mobile campaigns that drive engagement with brands and enhance brand affinity. We provide prominent mobile marketing tools: SMS, short codes, mobile web, applications, and analytics. Many businesses have turned to NetInformer for successful mobile marketing campaigns.