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NetInformer Announces Xtra! Coupons - A Wireless Couponing Service That Provides Newspapers with a New, Turnkey Revenue Source

August 6, 2007, San Ramon, Calif. —

NetInformer, a wireless interactive media company, announced today the launch of a mobile couponing service called Xtra! Coupons that will allow consumers to search for and utilize local and national coupons right on their cell phone.

This service is unique in that NetInformer is reaching out to all Newspaper organizations and offering to provide a complete turnkey solution that can provide substantial additional revenue to their bottom line.

"Our cell phone centric application, Xtra! Coupons, allows newspapers and other media companies the ability to provide their communities with a new and exciting coupons experience" stated Greg Pinter, CEO of NetInformer. "This turnkey solution allows local retailers and other advertisers to entice new customers into their establishments with coupons that reside on arguably their most important personal device, their cell phone."

Xtra! Coupons is a mobile based local loyalty program for media companies that wish to provide their communities with valuable offer and discounts for customers on their cell phone. The heart of the couponing system is a mobile internet wallet that can be accessed via the cell phone's internet browser. Users can locate valuable coupons for use at local retailers as well as for national chains and internet businesses. Newspapers, TV and radio stations as well as their affiliated websites can partner with NetInformer to provide this valuable service in their local area with no up-front cost and an opportunity to generate substantial new revenue.

The system also supports text message alerts that members can opt-in to receive. Members can also search for coupons using text messages by keyword, business name, or category, such as "fast food". Coupons fitting the search criteria are sent directly to the member's phone.

"Having coupons right on the customer's cell phone means that they never leave the offer at home. Since just about everyone today carries a mobile phone, providing this type of a service coupled with newspaper branding makes a powerful combination," said Mr. Pinter.

Additional features of the system include the support of Spanish as a preference and the ability to directly deliver short video ads to the phone. Now even small retailers can post a short video clip that allows potential customers to get a feel for their shop or business before they arrive.

About NetInformer
NetInformer is a wireless messaging, marketing and interactive media company. Our services enable the delivery of text and digital data to mobile phones for alerts, advertising, entertainment, and newspaper solutions. We provide connectivity across all North American carrier networks with access to more than 225 million wireless subscribers. Our mobile information management application, Xtra! Alerts, provides newspapers, television stations, and other media companies the ability to deliver news and information with a focus on revenue generation. For more information about mobile marketing applications, services or specific programs, visit www.netinformer.com.

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