NetInformer and WB20 KBWB-TV offer a Premium Text Message
contest where viewers of “King of the Hill” can win $50,000
November 22, 2004, San Francisco — NetInformer,
a leading wireless interactive media company, has teamed up with the
Bay Area’s WB20 KBWB-TV to launch
one of the first premium text message TV contests in the Bay Area. Now through
Dec. 7, 2004, viewers of “King of the Hill” can use their cell phones
for a chance to win $50,000 or a wide screen HDTV.
During airings of “King of the Hill,” weeknights at 7:00 and 7:30
p.m. on KBWB-TV, viewers will be prompted to play an interactive quiz by texting “WB20” to
the Short Code 71WIN (71946). Players will then receive a trivia question on
their mobile phone about one of the episodes they just watched. For a 50 cent
convenience fee, viewers can reply with their answer. All correct responses are
automatically entered to win a weekly $50,000 cash prize or a wide screen HDTV.
As an added incentive to play, all viewers who participate will win a mobile
coupon for a free Big Hunk candy bar, courtesy of Hayward-based Annabelle Candy
Co., Inc. Players can enter as many times as they like, to increase their chance
of winning. Participants also get reminder messages and the chance to opt-in
for future offers and promotions from WB20.
“Although we are using Premium SMS to offer a huge weekly prize to help
drive participation, the real idea behind this promotional contest is using the
wireless phone to take the viewing experience beyond the screen,” said
Greg Pinter, CEO of NetInformer. “We can deepen the connection between
audiences and their favorite show, regardless of what type of program it happens
to be syndicated or live, local or national.”
“This is a very innovative promotion, and the first of its kind in the
Bay Area to bring together wireless and interactive TV elements,” said
Bob Anderson, General Manager, WB20, “NetInformer helped put together a
package that allows us to experiment with a new, dynamic form of marketing utilizing
cellular technology.”
Official rules and contest information is available online at www.WB20.com.
About NetInformer
NetInformer enables the delivery of 2-way text and digital data to
mobile phones for information, advertising, entertainment, and interactive
television and radio. The company offers connectivity across all North
American carrier networks with access to more than 170 million wireless
subscribers. For more information about mobile media services or our
specific newspaper Xtra!
package, please contact us.
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