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NetInformer and Verizon Wireless Provide Padres Baseball Fans Wireless Entertainment Program

August 16, 2004, San Diego — NetInformer, a leading provider of wireless messaging and mobile marketing software and services, and the San Diego Padres launched an in-stadium mobile messaging system at PETCO Park. Padres fans can now text vote in live interactive polls sponsored by Verizon Wireless.

During upcoming home games, Verizon Wireless is presenting "Padres Great Plays" or "Major League Baseball's Great Plays" on the ballpark's video board. Four video highlights of exciting Padres action or famous Major League Baseball (MLB) plays are shown and fans are invited to text vote for their favorite play using their mobile phones. All Padres fans can text in and play, regardless of their wireless carrier. NetInformer's in-venue messaging application provides the vehicle for designing and managing the interactive contest.

"The Padres organization is known for being at the fore of deploying the latest technological enhancements for its fans," said James Powell, vice president of marketing, NetInformer. "Allowing Padres fans to text vote on their favorite plays promotes the use of messaging in a fun and engaging way, and provides a personal interaction with the Verizon Wireless brand. That's a key reason why our SPORTSinformer application and service is being used by an increasing number of MLB teams to power audience participation programs."

"This is an important part of our commitment to deliver the best experience for fans at PETCO Park," said Steve Violetta, executive vice president/business affairs, San Diego Padres. "NetInformer is helping us take a fresh approach to making sponsorships an entertaining and interactive prospect for our fans. We are looking forward to using the mobile channel to make a direct connection with our fans and providing new types of services, and interactive contests and promotions."

About NetInformer

NetInformer enables the delivery of 2-way text and digital data to mobile phones for information, advertising, entertainment, and interactive television and radio. The company offers connectivity across all North American carrier networks with access to more than 170 million wireless subscribers. For more information about mobile media services or our specific newspaper Xtra! package, please contact us.

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