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NetInformer Launches 2-Way Mobile Text Voting System for Music CD Promotion

All-Carrier Text Message System used in Print, Radio and Cable Television Ad Campaign

November 14, 2003, Bakersfield, California — NetInformer, a leading mobile interactive (MI) communication company, announced the launch of a Music CD marketing promotion which features the use of NetInformer's 2-way text messaging system that connects to all US and Canadian mobile phone carriers.

NetInformer has enabled a live text poll for "World Records," a Bakersfield, California music store. The Eye Street entertainment section of The Bakersfield Californian newspaper is sponsoring the live text poll calling the promotion "Eye on Five." This poll is the first mobile marketing promotion that allows text voting across all cellular carriers and to combine print, TV, Internet, in a mobile interactive medium.

Eye Street readers are asked to vote for their five favorite CDs from a list of ten CDs in World Music ads. To vote, readers send the text message "Eye5" plus the "two letter" CD codes from their mobile phone to a special 800 number. The poll will also be featured in cable TV spots that will run on MTV, VH1 and Comedy Central in the Bakersfield area. The winning CDs from the weekly poll will go on sale the following week. Each participant will also be entered to win weekly prizes and a grand prize. The promotion starts in mid November 2003, and will run for six weeks.

"This is the first time we have used interactive SMS messaging to engage the youth market to our newspaper's entertainment section and promote a local retailer," stated Tim Repsher, Technology Manager of the Bakersfield Californian's Area 51 innovation group. "The campaign is quite unique, using text voting for a promotion in a localized market and integrating it across different media. NetInformer's 2-way system made running this SMS campaign an affordable reality."

"This is a huge landmark for mobile marketing and text messaging in the US," said Greg Pinter, CEO of NetInformer. "For the first time a local business can launch an all-carrier mobile campaign of this kind. Our system is affordable and flexible enough to bring audience participation to a program of any size, whether it's for nationwide promotions, TV text voting, radio polls, or live interaction at a local concert or sporting event. Our mobile interactive solutions make it possible to run targeted text marketing campaigns to a specific audience."

About NetInformer

NetInformer enables the delivery of 2-way text and digital data to mobile phones for information, advertising, entertainment, and interactive television and radio. The company offers connectivity across all North American carrier networks with access to more than 170 million wireless subscribers. For more information about mobile media services or our specific newspaper Xtra! package, please contact us.

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