Key to Maintaining Brand Strength
- Mobile Coupons
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In this era of pervasive mobility, individuals can grab conveniences and data anywhere - indoors or out, still or in motion - bringing life’s experiences to them wherever they may be. So, why not engage the customer on the go with digital coupons bringing real-time savings right to their mobile device.
Higher Redemption Rates
Mobile coupons that are stored and carried in the mobile phone have higher redemption rates than paper or e-coupons because they are not forgotten, or left at home. Mobile coupons can drastically reduce delivery and redemption cost, trigger impulse buys, and offer these benefits:
- Send offers to customers in real-time that are location based
- Track results by customer, the exact time and purchase location
- Offer rewards based on redemption and referrals
Mobile Coupon System
Our system can send a unique coupon code or a UPC number that is entered in at point of purchase at retail stores or online. We provide a web-coupon fulfillment system where users are directed to a branded site to enter their mobile number and code to print a unique coupon that can be tracked at a point of sale. We can collect and track response and forward rates by customer, place, and effectiveness of offer.
- Mobile Advertising
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Whether you're a leading marketing, media, or consumer company, NetInformer will work with you to create effective programs, as well as increase sales, brand awareness, or acquire new customers. The low cost of mobile advertising creation and implementation can deliver an extraordinary return on investment.
Higher Redemption Rates
Measurable results make the mobile channel the fastest growing advertising medium. Our campaigns have response rates averaging 14%*, or 10 times higher than other direct response advertising.
Full Mobile Agency Services
We provide complete mobile advertising services, from concept to execution, delivery and campaign management, to reporting and analysis. Our mobile programs can:
- Increase sales via personalized offers
- Grow customer retention through interactivity
- Create 'Buzz' among a target audience
- Build a database for future marketing programs
*Average response rates from a selection of 150 mobile campaigns run by NetInformer. Individual results can be higher or lower depending on the type of campaign.
- Direct Response Channel
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Opt-in Marketing for Increasing Effectiveness
NetInformer will show you how to transform your marketing program from a one-way push model to an interactive dialogue--one that acts upon your customers' individual preferences, provides value as your customer defines it, and dramatically increases the ROI and revenue of your marketing efforts.
Building Your Opt-In Database
We offer several different programs for opt-in list creation and follow up promotions.
- Contests, polls, and quizzes: Participants are asked to opt in after playing
- Incentives programs: Customers opt in for discounts, prizes, or free information alerts
- Media promotions: Prospects sign up through ads, internet, and email
- Integrated profiling: integrated captured mobile information with existing customer databases
Our goal for you is to establish long-lasting and profitable relationships with each of your valued customers. We also adhere to a strict privacy policy and anti-spam practices set by the Mobile Marketing Association (MMA) and the telecom industry.
- Return On Investment
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Mobile campaigns can get an added benefit from participants sharing messages and forwarding mobile offers to friends. This viral activity lifts participation to further increase the ROI of your program. We also design programs that track and reward participants who forward ads and offers to friends and build buddy lists.
Mobile campaigns offer:
We offer several different programs for opt-in list creation and follow up promotions.
- Short concept to execution cycles
- Low production costs
- Instant evaluation
- On-the-spot improvements to increase return
- Research
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Creating More Effective Advertising
For our mobile programs we track participation and response data along with demographic profiling. Through feedback and analysis we help shape future offers. By integrating additional profiling gathered through dialoging or merging an existing database we can design highly personalized advertising that becomes even more effective. We also provide the research data and methods to compare the performance of mobile advertising to your other marketing channels.
Response rates to mobile campaigns and contests we ran have shown, on average, that:
- 96% of messages are viewed
- 68% of ads are remembered
- 14% responded to offers
- 18% forwarded offers to friends (viral activity)