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Case Studies

The Bakersfield Californian Newspaper Cell Phone Text Polling for Election ‘04

As the Election ‘04 heated up, the Bakersfield Californian newspaper and its television partner, 29 Eyewitness News (CBS), wanted to let their audience voice opinions on changing local and national issues.

 

WB20 Station KBWB San Francisco “King of the Hill” Trivia Promotion

In order to build viewership during November Sweeps Week, San Francisco’s WB20 (KBWB) teamed up with NetInformer to launch a premium text message TV contests where viewers of “King of the Hill” used their cell phones for a chance to win $50,000 cash prize.

 

Oakland A’s “Text-2-Win” Trivia Promotion

NetInformer provides an in-stadium mobile system that allows baseball fans to play games on their phones and receive discount ticket offers.

 

World Records Text Voting for CD Discounts

Looking for new ways to target the youth market, The Bakersfield Californian launched a mobile advertising campaign for their client World Records to help boost slowing CD sales.

 

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