Mobile Advertising Opt-In Marketing | Mobile Coupons | ROI | Research

Research

» Targeting the specific needs of customers

Meaningful research helps you understand what your customers want. Being able to target specific customers and deliver a communication or offer that meets their needs helps keep response rates soaring.

Creating More Effective Advertising

For our mobile programs we track participation and response data along with demographic profiling. Through feedback and analysis we help shape future offers. By integrating additional profiling gathered through dialoging or merging an existing database we can design highly personalized advertising that becomes even more effective.

Response rates to mobile campaigns and contests we ran have shown, on average, that:

96% of messages are viewed
68% of ads are remembered
14% responded to offers
18% forwarded offers to friends (viral activity)

Profiling Produces Lift

Campaigns where we can tailor messaging to a profiled customer based on previous preferences and response histories have significantly better results.

Comparing Performance to Other Channels

We are continually finding better ways to collect response data and use it more productively to provide the highest returns on your investment. We also provide the research data and methods to compare the performance of mobile advertising to your other marketing channels.

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